Steps on Selecting the Best Website Color Scheme
Color plays a significant role in creating a web design that is effective. The Web color is important in that it has the power to impact on the emotions of the site user.
The web color is capable of influencing and persuading internet users to visit a page and eventually explore the entire website. Use of colors on your web gives you the chance of creating a positive first-time impression to your target consumers.
choosing the right color for your site is however not an easy task. There is a need for you to ensure that the selected color scheme matches your site’s objective and the preferences of your prospective audience.
Engaging the services of a professional web designer ensures that you select the matching color schemes. It is their duty to ensure that they select a color scheme that stimulates the emotions of your target audience and lures them into probing your site.
There are numerous methods that you can use in choosing the most suitable color scheme for a website. Here are some ways on how you can go about choosing the right color scheme to employ on your web design.
Settle on the message you wish to communicate
It is always important that you identify the purpose or message of your site. Simply put it in one sentence and ensure that it is captivating.
When you have already come up with your one-sentence message, it is time for you to identify the primary emotion that will add weight to it. To show confidence, you can select a message such as, “I have an impressive portfolio”. Orange can be selected as a color scheme in this instance for it portrays an instance of success, warmth, confidence, and courage, and friendliness.
Know your Target Audience
It is always important that you put your target audience in the forefront whenever you are selecting your website’s color scheme. Despite the fact that subjectivity plays a great role, it is important that you do not let your personal color preferences to take over the preferences of your target audience. It is, therefore, important that you identify your target audience before selecting a combination of colors for your site.
See it from your Target Audience’s Point of View
View your site from a point of view similar to your target audience point of view and select a color scheme that can be associated with your site’s emotion. Ensure that your color scheme clearly represents the message that you want to convey to your target audience.
Use the Color Wheel
To ascertain that the selected colors blend well, the color wheel is a handy tool It is always recommended to place combination colors on the opposite sides of the color wheel. When too many colors are applied on a row, the eye gets perplexed, and dissonance is created. With dissonance, the site becomes disorderly, and often the customer will feel unconvinced about the message on the site.