Hang tag printing is just as important as printing letterheads or flyer printing. Hang tags are just as much the face of your company as any other promotional material such as calendars, bookmarks or door hangers. Hang tags feature information about your product and company that help to establish the brand identity. Hence, hang tags function as an important marketing tool.
What should a Hang Tag say?
A hang tag should communicate information about the brand and the manufacturer in a subliminal way. It should ideally reflect the company’s commitment to quality and the consumers well being. It should also provide comprehensive information on the product itself such as the price, validity, composition of the product (such as ingredients in a food product or yarns in a textile product) and care of the product. These details are not only mandatory under the law, but serve to build up the manufacturer’s credibility in the consumer’s opinion. These are the elements taken into consideration during hang tag printing.
Hang Tags for Brand Building
So you are initiating hang tag printing: Have you finalized the design for your hang tags? Has the logo been incorporated into the design? Have you used the company colors in the design? Are the same styles and fonts being used throughout the hang tag? Is the look and feel of the hang tag similar to other promotional material for the product? These are among the important design elements that hang tags comprise, and can play an important part in your branding exercise.
Hang Tags for Brand Recall
Hang tags play a bigger role than just providing product information. Hang tags are a part of mobile marketing. Every time a product is purchased, it moves from the store, through various other locations before it reaches the consumer’s house and is removed. The kind of exposure it receives en route to the final destination is quite staggering. Not to mention the number of times it is studied at the store itself by prospective buyers. So the logo and brand name are viewed a number of times and eventually become embedded in the minds of the consumers. These are the factors that influence hang tag printing.
Factors in Hang Tag Printing
Hang tag printing involves the identification of certain priority areas. For instance, how often will it be handled? Is it for the domestic or export markets? How long will distribution take and how long will it be in transit? Will it be stored under humid conditions and for how long? How long is the shelf life of the product? Will it be handled by children? There are innumerable factors to be considered before finalizing the design and printing of hang tags.
These factors will also influence the paper and printing techniques used to print hang tags. But it would be wiser to base your decisions regarding the paper and printing on these factors as they can have long term ramifications. At the end of the day, your hang tags should be communicating positive things about your brand.