Google Planner: An Effective Marketing Tool
Choosing the best keyword to use has always been crucial to your success. If you have optimized your pages or you have campaigned for the wrong keywords, chances are there will be more traffic but only few sales.
Why use Google Planner
The importance of having a Google planner is the fact that it tries to optimize your pages or PPC campaigns for the keywords that are too expensive or competitive. There is no point in using keywords that may attract guests but do not want to avail the services at the end of the day.
Google planner is about determining the high traffic keywords and planning the whole thing. What keyword research is really about is identifying keyword phrases that have an incredibly excellent probability of making you money!
You also need to be focused more on searching for the best keyword phrases that are connected with people who are searching to take action. Action Google planner are the phrases that will make you most profit.
As an illustration, if a keyword phrase contains the word “buy” or “review”, it means that someone is looking to buy something sometime or anytime soon, either right away or once they have read a good review that confirms that their purchasing decision is a good one.
The best thing about availing to Google planner is to be able to know the grounds behind the person searching for that specific keywords. Were they simply searching for free advice and information, or were they looking for something with credit card in hand?
If you’re struggling to identify your intention, you could try running your keywords through the free Google Planner tool. Select the option to display the average cost per click for each phrase returned, and then sort the keywords by cost per click, highest to lowest. In general, the keywords that are generating the highest cost per clicks will be the ones with the most probable buying intent.
This follows because advertisers are prepared to pay more for keyword phrases that make them the most cash. So if advertisers are paying two dollars per click for a keyword, it’s because that keyword is generating sales.
Focus your online marketing efforts on optimizing your websites and campaigns on the keyword phrases in order to generate more cash. The Google planner would help you not to choose certain keywords that produce most visitors, thus finding keywords that will deliver you the most cash.
the Google planner works well to those who want to generate more cash out of their business venture.