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Using Google Street View In Marketing Campaigns

Using Google Street View in marketing campaigns

Google Street View, a feature of Google Maps, is the largest photographic project in the world, covering 100 countries using 350 000 maps in 40 different languages. Google Street View is a powerful tool combining search and directory listings, providing local businesses with a better way to present themselves to consumers online whilst providing them with more accurate information, photos and reviews.

How do you use Google Street View in your marketing campaign? Will it benefit your business? We look at a few past campaign examples:

Shelter, a UK housing charity, used Street View during the festive season, allowing users to decorate their houses with virtual Christmas bling. This app was created to be a reminder that no-one should be homeless around Christmas and to inspire more donations for this cause.

Alfa Romeo created a marketing website to promote the new Alfa Guilietta. Using Street View, you can see what the car would look like parked in the street outside your home. You can adjust the cars size, rotate it and even post the picture on Facebook and Twitter.

Virgin Trains (UK) released a zombie game using Street View as part of their Dont Go Zombie campaign. Armed with a ticket gun and taking a stroll in the virtual streets, zombies suddenly attack. Using the ticket gun, you need to humanise the zombies and provide them with an escape ticket. The game has a few interesting feature for instance: Your Facebook profile picture appears in the game since it is integrated with Facebook and some of the zombies are celebrities, one being Sir Richard Branson.

M&Ms and BBDO Proximity in Canada have launched a social media campaign called Find Red, an online treasure hunt where you get automatically entered into a prize draw when you find Red.

In South Africa Street View is used to drive the marketing of South African wines by including South African wine estates on Street View. South Africa was the first country in the world where wine estates were added to Street View.

The explosion in popularity of location-based networks, with even Bing now having their own version of Googles Street View, is proof that consumers want to engage with businesses on a more integrated level than just their personal website or directory listings. Google Street Views platform can up your online presence and also allow you to analyze online traffic such as customer activity and trends.

Various Usefulness Of Sms Marketing Strategy

Promotions and advertisements are the most crucial things in your business strategy. If you ignore these things you can not make your customers aware of your products and business. You have to be stay connected with your customers and consumers in order to update them to sell your products. Moreover, if you cannot make your customers know about your business and make them aware of the newest launches how could they probably know what you are offering. Therefore it is quite necessary to adopt better marketing techniques so that you can communicate with the customers and let them know about your latest offers.

Zeroing in on this marketing basic all the business houses keep inventing new and trendy and catchy way of advertising their very products for exclusively their customers. In this world of competition you have to stay ahead and focused on your business matters. Unable to match this you will see nothing of profit and business at the end of the day. Many new tactics have been invented to promote advertisements. SMS marketing is one of the newest marketing methods of world. It is now favored by most of the companies because of its low cost and less time consuming factor. For mainly two reasons many companies have included this medium in their list of medium of advertising. No surprising is the matter that many reputed and high profile companies now prefer this SMS marketing.

The SMS marketing is considered as the most favored technique by most of the companies and it is better than telephonic conversation and also Email marketing. It is better than telephonic conversation as the sales agent doe not have to spend a lot of time to make the customer understand what he is willing to make him understand. This is often found to be resulting in disturbing the customer. It may be that the time the sales person calls the customer; he may not have the time to pay attention to him. Therefore if the SMS marketing technique is used the company can send a message about the latest offers and the newest launches directly to the customers mobile and he may read it whenever gets enough time. And as SMS is considered as spam free communication there is no chance unlike email marketing in which the mail sent by the company often land in the customers junk mailbox. And therefore because of these reasons the SMS marketing is considered as the best and the cheapest marketing technique in the present day context.

Not only this, SMS marketing strategy has another very important and useful matter which can help the purpose of the user very much. This is the form of Bulk Short Message Service. The Bulk SMS service is a very useful thing for every company. There are also several advantages of it. In the first case the company can easily issue immediate alerts to their employees about the emergencies and critical situations. . It is also useful in delivering any updates or messages to roaming employees, such as sales people or technicians on the road.

What is Niche Marketing

What is Niche Marketing?

The word ‘niche’ is defined as: “A special area of demand for a product or service”. ‘Marketing’ is defined as: “The opportunity to buy or sell”. If you put the two works together, niche marketing means buying or selling a product or service in a special area of demand. All that really means is that a product or service is being sold to the people who are most interested in that particular product or service and not to the world in general.

Oftentimes big businesses use niche marketing. For example, a company that makes computers and computer accessories might advertise all-in-one copy/printer/scanners to the home computer user while at the same time advertising single function machines to large businesses.

One of the things that make niche marketing so attractive to sellers is that their advertising budgets go further. It costs less to advertise to a specialized market than it does to advertise to a broader market.

Niche marketing must be designed to meet the unique needs of the targeted audience. Niche marketers must tailor their product to meet those unique needs. If, for example, you have designed a product to make poodle grooming easy enough for the untrained professional to do it, those who own poodles will be most interested in your product. Those who own Blood Hounds or cats couldn’t care less. If you have written an e-book that will explain how to start and succeed at an online business, those who are looking for that information are your niche market. Those who are happy doing what they are doing are not interested at all.

Niche marketing is a very effective and cost efficient way to advertise and sell specific products or services to a specific audience or, hopefully, buyers of that product or service.

Carbon Copy Pro Scam – The Dirty Truth Revealed

Carbon Copy PRO is a new automated turn-key marketing system founded by Jay Kubassek, a successful network marketing entrepreneur. It provides an absolute solution for promoting business opportunities with a leading direct sales company. Since its release in October 2007, the company sales increased 350%.

This revolutionary marketing system eliminated all the difficulties that distributors could have been through when promoting their business opportunities. In traditional direct sales systems or MLM (Multi-Level-Marketing), recruiting down lines and convincing people to buy their useless products are what stopping people from succeeding.

With the traditional network marketing system, you have to acquire the ability to convince people to join your business to be successful, which means only 1 out of 10 MLM distributors will make it to the top, simply because they are more talkative or clever than the others.

For example, in traditional network marketing system, you have to personally call your leads or prospects to close the sale, but in Carbon Copy Pro, they hire experts to call your leads for you. Carbon Copy Pro simply eliminated all the human variables that could happen in this direct sales business.

How Does Carbon Copy Pro Work?

1. When visitors see your capture page, they will be attracted to the incentives of making money from a legitimate home business. The prospects will simply submit their name and email address, and find out what this business is; they become “leads.”

2. Your prospects will then watch a video that motivates them and read through all the testimonials and have a general idea of what it is (but they still don’t know what the real business is). In the next page, they will watch another video about why they should join us. If they are interested, they may submit their application with $49 application fee so they can find out what the real business is. This is a fee to eliminate all the tire-kickers or Curious George who are not serious about building a business. You will make $30 commission from this $49 application fee to lower your advertising cost. The whole process is called “funded proposal.”

3. When a lead applies to join Carbon Copy PRO, within one business day, the Carbon Copy Pro call center will phone this applicant, and make sure he or she has gained access to all the information. This applicant will also be scheduled to talk to one of the Millionaire Mastermind Group (MMG) members. You basically don’t have to do anything.

4. If the leads did not apply to become a member, they will still receive follow-up emails from your auto-responder to inform them about this business opportunity. They may find it interested and submit their applications later. All the emails are professionally written for you by our Carbon Copy Pro experts.

5. This system is probably the most powerful leads generator and has the highest conversion rate.

It is NOT a scam

1. The company has a clean record with the Better Business Bureau (BBB).

2. The company has never been investigated or sanctioned by the Federal Trade Commission (FTC).

3. No actions by a State Attorney General has ever been taken against the company, nor are there any pending investigations.

4. The company has is a United States of America Corporation based in Texas. It’s not some fly-by-night, off-shore sham.

5. The company is a member in good standing of the Direct Sales Association, the leading trade organization for direct sales companies.

6. Industry leaders such as Mike Dillard of Magnetic Sponsoring and MLM Traffic Formula fame and Jeffrey Combs of Golden Mastermind Seminars are associated with the company

Mike Dillard’s Testimonial

“I’ve never seen another business where someone can plug-in to a simple marketing system and generate a full time income within their first 30 to 60 days.”

“This is the only business model I can whole-heartedly recommend to anyone who wants to earn a significant income from home.”

History Of Bvlgari Perfumes

Bvlgari perfume launched in 1994. The company Bvlgari Parfums established in Switzerland in 1990 and dedicated the perfume marketing to high-end customers. Today it has more than twenty-five brands for women and men. The perfume quickly became famous and accepted by people for its quality and commitment. The designer brands are popular. The company has tester-sized bottles, which vend online to customers. Amazon and eBay sell them online.

The company extended its business following the successful launch of the Bvlgari perfumes. The marketing started in important cities like Monte Carlo, Paris, Geneva and New York. Today there are more then hundred joints where this brand of perfume is available. The perfume is exquisite. The name Bvlgari is 125 years old and recognized for its quality brands on various products. It has style and is luxurious.

The perfume manufactured with expensive ingredients. An ounce of rose oil require two tons of rose petals. Therefore, ‘Rose Essentielle’ is very well-liked among Bvlgari perfumes. You can try a tester-sized bottle. The Omnia Green Jade is a newly launched perfume from Bvlgari brands, specially intented for women. Aqua Marine Cologne is for men. Bvlgari launched this variety in 2008. It has a fragrance of aqua concentrate and grapes. The fragrance lasts for a long time and makes people feel refreshed.

The other famous brand from Bvlgari are Aqva Pour Homme, Omnia Crystalline, Rose Essentielle & Voile de Jasmin, The Rouge , Pour Homme Soir , Omnia Amethyste ,Rose Essentielle Eau de Toilette , Aqva Pour Homme Marine , Jasmin Noir , Omnia Green Jade , Blv Eau de Parfum II , Blv Eau d’Ete . While buying the brands be careful of fake perfumes. There are many imitations available in the market. Many shops vend this brand in the name of Bulgari perfume instead of Bvlgari perfume.

The perfume is costly. Of course, the brand name is accountable for its steep price. This luxury item is bought by the rich and affluent. However, if you need to buy it cheap then the tester bottle is the best option.Discount shops offer money back guarantee.

How Market Research Can Benefit You In Launching New Products

You may want to consider searching for a market research company that can assist you in launching your new product. Learning about how market research can help you launch your product will help you determine if using market research is right for you. Learning more about market research will also help you know what you should look for in a company that provides such services. Arming yourself with knowledge can help you make an educated and informed decision when it comes to marketing your new product.

One way market research can help you launch your new product is that it can help you define a target audience for your product. If you have a specific product you want to sell, it may be more appealing to some types of consumers than others. Is your product geared toward men or women? Is your product meant for a certain age group? Would your product benefit those in a certain industry? Employing marketing research services can help you clearly define your target audience for the product you want to sell.

Using market research can also help you determine which types of advertising methods would be most advantageous for you. Depending on your target audience, one type of advertising may work better than another. Once you have defined your target audience, you can then identify the means of advertising that would be most successful in letting your target audience know about your product. As you may know, advertising can often be quite costly. However, if it works, advertising can bring you a tremendous return on your investment. As such, you want to be sure that your advertising is most effective, and to do that, you will need to determine the means through which your target audience is most likely to learn about your product.

Sometimes, only one form of advertising will suffice, but chances are, using multiple advertising methods would be best for you. However, in order for advertising to work, you will need to first determine where and how you should advertise. Fortunately, market research companies are equipped with the knowledge and experience needed to gather this type of information. Using market research can be very beneficial in learning how to advertise for your new product.

Market research can also be used to define your product’s strengths and weaknesses. Through market research, you can gain perspective on what consumers think about your product. This way, you can make any necessary changes to your product before launching it. If your product needs improvement, market research will tell you how you can improve it. If your product excels in a certain area, market research will help you define which areas you should focus on in selling this product to consumers.

Semalt Expert Talks About New Wave Of Referral Spam Wrecking Google Analytics Data

If you observe that a lot of referral traffic is coming to your Google Analytics, then you should be concerned as the hackers are trying to steal your information and site’s details. Technology experts have provided us with a lot of tips, tricks, and suggestions on how to get rid of referral spam. They have laid out a number of methodologies to combat it and suggested potential solutions for your consideration.

These days, a lot of pieces of referral spam are damaging the data of Google Analytics. It is a matter of great concern for webmasters and contributors of the websites. The attacks greatly render the traffic referral reports and damage the Google Analytics properties to a great extent. It would not be wrong to say that this is one of the major problems for both small and large business owners.

Unfortunately, there is no way to get rid of referral spam, but the following tips, stipulated by Artem Abgarian, the Senior Customer Success Manager of Semalt, can prevent its arrival to an extent and can keep our website safe and protected.

Attackers generating Google Analytics spam

The question here is that why and how attackers generate Google Analytics spam? For webmasters, finding the answer of this question is not so tough. They can check the details of their Google Analytics and evaluate if their sites are receiving fake traffic. It is important for a website owner to generate organic traffic to his site. Referral spam is used by hackers to generate inorganic and fake traffic. The sales and leads of such referral programs are good for nothing. The hackers use these tricks only to spread viruses, malware, and to conduct their phishing attacks. Thus, if you observe that your site is receiving suspicious traffic from unknown sources, you should take measures on an immediate basis.

How does referral spam happen?

Now we are going to tell you how does referral spam happen? A lot of hackers attack your sites and steal your data using bots. Some of them even use a variety of botnets to trick a large number of people. Some attackers even generate fake hits and ghost views just to engage more and more webmasters. For this, they sent bots to your site and try to show it off as you are receiving organic traffic. Such attackers run The Google Analytics trackers and Java scripts to collect data from your servers. They then use this data for fraudulent activities.

Google Analytics

We are aware of the fact that Google Analytics is one of the most reliable, authentic, and well-versed products created to ensure safety and security of the websites. You can track how many unique views your site is getting using Google Analytics and other similar platforms. A code has to be inserted into your site for Google Analytics to get activated. This code is often stolen by hackers as it is easy to guess and can be used for their illegal activities.

It is clear to every webmaster that Google Analytics lets fifty properties in one account. Every property has its specific serial number. As a webmaster, it is your duty to make this serial number tough or impossible to guess. You may change it by visiting your Settings page.

Hang Tag Printing As A Marketing Tool

Hang tag printing is just as important as printing letterheads or flyer printing. Hang tags are just as much the face of your company as any other promotional material such as calendars, bookmarks or door hangers. Hang tags feature information about your product and company that help to establish the brand identity. Hence, hang tags function as an important marketing tool.

What should a Hang Tag say?

A hang tag should communicate information about the brand and the manufacturer in a subliminal way. It should ideally reflect the company’s commitment to quality and the consumers well being. It should also provide comprehensive information on the product itself such as the price, validity, composition of the product (such as ingredients in a food product or yarns in a textile product) and care of the product. These details are not only mandatory under the law, but serve to build up the manufacturer’s credibility in the consumer’s opinion. These are the elements taken into consideration during hang tag printing.

Hang Tags for Brand Building

So you are initiating hang tag printing: Have you finalized the design for your hang tags? Has the logo been incorporated into the design? Have you used the company colors in the design? Are the same styles and fonts being used throughout the hang tag? Is the look and feel of the hang tag similar to other promotional material for the product? These are among the important design elements that hang tags comprise, and can play an important part in your branding exercise.

Hang Tags for Brand Recall

Hang tags play a bigger role than just providing product information. Hang tags are a part of mobile marketing. Every time a product is purchased, it moves from the store, through various other locations before it reaches the consumer’s house and is removed. The kind of exposure it receives en route to the final destination is quite staggering. Not to mention the number of times it is studied at the store itself by prospective buyers. So the logo and brand name are viewed a number of times and eventually become embedded in the minds of the consumers. These are the factors that influence hang tag printing.

Factors in Hang Tag Printing

Hang tag printing involves the identification of certain priority areas. For instance, how often will it be handled? Is it for the domestic or export markets? How long will distribution take and how long will it be in transit? Will it be stored under humid conditions and for how long? How long is the shelf life of the product? Will it be handled by children? There are innumerable factors to be considered before finalizing the design and printing of hang tags.
These factors will also influence the paper and printing techniques used to print hang tags. But it would be wiser to base your decisions regarding the paper and printing on these factors as they can have long term ramifications. At the end of the day, your hang tags should be communicating positive things about your brand.

Fire Your Boss Next Week When You Make Money On The Internet!

Tired of the corporate grind? Well, you can fire your boss next week if you really put a focused effort into it. I’m talking about you making money on the internet. Many people are now refocusing their attention to internet marketing as an alternative source of passive income. Heck, some online marketers have even made millions just by spending a few hours in front of their computers!

But how do we really make money on the internet? Unfortunately, online success doesn’t happen overnight. You need to learn the basic stuff in order to start with your internet marketing quest. Here are some online marketing methods that you need to learn to at least make money online. Just choose and master one of them and you’ll do good earning online money from internet marketing. Read on.

Do freelance writing and ghost writing

Many people are always searching for original contents on the internet for their websites and for other related subjects. You can make income from this need by offering your writing services to these people. Freelance writing on the internet is a lucrative business, as a matter of fact.

Sell stuff on eBay

So you think that selling on eBay is child’s play? Well, think again. Many people have since fired their bosses by focusing their time and effort in selling stuff on eBay. eBay is a platform where you can sell unused stuff online.

Blogging to make money on the internet

Blogging is becoming really popular these days. People are interested about reading what is happening in other people’s lives. Amusing as it may seem, it’s a fact. If you feel like writing everyday and expressing your thoughts through written words, then blogging is right for you. You can place affiliate product links and advertisement ads within your blog pages when the number of your blogging followers increases.

Make money with affiliate marketing

One of the most popular methods of making money on the internet is by doing affiliate marketing. There are thousands upon thousands of products which are available for you to promote and sell online for a commission. Affiliate marketing has made millions for some serious internet marketers.

Do online surveys

Big companies like to know what the public consumers like. That’s why they spend millions of dollars just to get this information. A lot of them offer online surveys for a fee. You can earn from a dismal $5 to a huge $100 per survey.

Some people have become internet millionaires because they leveraged on the power of these marketing methods to make money on the internet. You can too.

Greying Tigers

Greying tigers, the generation of over 65s who are becoming a more powerful generation in the market place. This is the generation that has seen all the changes take place and are reminiscent of the good old days.

They remember when the wallflowers were sold wrapped in newspaper and they remember the price. This is a generation looking for nostalgia and is very price aware.

This is still a generation that are loyal to many garden centres and dare one say it, but because of their loyalty they may be putting young people off visiting the same establishments.

This is a generation that we cannot ignore, but have to fit them into a marketing scenario that meets all generation needs.

Many garden centers have realized there is an opportunity, especially where they can get involved in celebrating the Red Hat Society as an event in the garden center. If you are not aware of this society, I recommend you check them out on the web. This is a growing group and a great way of introducing fun into our garden center with this generation.

Greying Tigers are the most adventurous retired generation that has ever been and as a result will experiment in there gardens. They are the nostalgia market and this is a huge opportunity for any garden centre who wishes to develop nostalgic promotional opportunities. Why not have a corner in the garden center for nostalgic products and plants.

Garden centers who are looking to attract this market need to be less abled friendly and have plenty of seating located around the center. The coffee shop needs to be price aware; many price decisions are made by judging the price of a cup of tea.

Many centers are allocating special days for this generation; I have one client who has built their traffic on a quiet day by promoting to this group. My local shopping center actually takes a mini bus around the local retirement homes on a Thursday. They invite people to the shopping center, provide them with a complimentary cup of tea and let them shop. This has proved to be very successful, not only to the target market, but has also grown community support for the center. The same concept could be applied to a garden center.

They may be lower spenders, but on quieter days that can make a difference. The Greying Tigers are also often collectors and this is also an opportunity to provide them with collection pieces, the gift market especially has developed this market, but the same could be applied to cacti and other plant products.

Dos

Ensure your garden center is less abled friendly. Have parking for the less abled in a prime location in your car park

Have a wheel chair available, but more important encourage your team to get in it and go around the garden center, this will give them an opportunity to experience it and make appropriate changes to the customer flow

Have plenty of seating located at locations around the garden centre

Promote nostalgia plants at key locations around the garden center and use words like remember and Nostalgia on the signage

Make sure signs are bold and simple; eyes fail as we get older

Ensure your cash point team are greying tiger friendly and are prepared to help .have a help service to the car for the less abled

Donts

Place delicate products in locations where frail hands may drop them

Talk down, this generation has a lot of background knowledge, especially on gardening self and will not consider the container as such an important element as, for example generation X

Put all your container plants in expensive containers, this generation will purchase plants for the plants it